About Katarina Dahlin
Dahlin SEO is Katarina Dahlin’s e-commerce SEO and AI search agency. When you work with Dahlin SEO, you work with Katarina.
Katarina
Katarina Dahlin is a Finnish entrepreneur based in Tallinn. She has worked in SEO and growth marketing for more than eight years, for e-commerce, B2C and B2B clients in Finland, Sweden and internationally.
She works in Finnish, Swedish and English.
Background
Katarina spent seven years as Senior Growth Hacker at Genero, a growth marketing agency.
From 2025 to 2026 she worked at WhitePress, Europe’s largest link-building marketplace, where she led R&D in off-page SEO and AI visibility. There she developed Feed the Machine, her framework for building the external brand signals that get companies cited in AI answers.
She holds a master’s degree in developmental psychology from Åbo Akademi University.
Speaking and writing
Katarina speaks at SEO and marketing conferences across Europe and the US, about AI search, link building and scaling e-commerce SEO with automation. Recent stages include:
- BrightonSEO, UK and San Diego
- Baltic-Nordic SEO Summit
- SEO Vibes
- UK SEO Summit
- SEO Restart Prague
- Serp Conf Vienna
- WTS Fest Berlin
- Internet i Fokus
She has written about off-page optimisation for AI search for WhitePress, Memorise and Berlin SEO & Content Club, and has been quoted on AI search by Lumar.
How we work
You work with Katarina
From the first call to the last report. No junior handoff and no account manager in between.
AI does the repetitive work
Katarina’s own AI agents handle competitor analysis at scale, audits, keyword mapping and citation tracking. She checks everything before you see it.
Decisions stay senior
Strategy, competitor analysis and the decisions that affect revenue are made by Katarina, not by a tool.
Results are measured in sales
SEO and AI visibility are worth doing when they bring in revenue. That is what the work is planned and reported on.
For larger projects, Katarina works with senior SEO teams and entrepreneurs in Finland, Sweden and Poland.
Results
0 to 50K
monthly visitors
Slow Flower Garden, a blog Katarina founded, grown in one year.
#24 to #2
in two months
Ranking for “seo koulutus” on Google in Finland, for katarinadahlin.com.
Outside client work
Katarina founded Slow Flower Garden, a blog about growing cut flowers, and grew it from 0 to 50K monthly visitors in one year.
She also shares free SEO guides and videos. See where to learn SEO with Katarina.
Company details
10143 Tallinn, EstoniaRådhusgatan 20 B4
Jakobstad, Finland
“In an industry where a fair amount of fluff and vague promises unfortunately get sold, Katarina Dahlin is an extremely refreshing exception. Getting to work with her and use her as a sounding board for my book Mannen som slog Google has been incredibly rewarding. Katarina has a rare combination of sharp industry knowledge, a holistic perspective, and a genuine sense of what actually creates value for the client in the long run. She shares my philosophy that transparency and deep systems understanding always beat short-term shortcuts. When you work with Katarina there are no complicated detours, just straight communication, professional delivery, and a fantastic energy that drives every project forward. A colleague and partner in this industry I have enormous confidence in.”
Tell us where you want to grow
Book a call with Katarina to talk about your store and your goals. The first call is free, and you get a straight answer on whether she can help.
Book a call