E-commerce SEO and AI search for the Nordics and beyond
More sales from Google and from AI search like ChatGPT and Google AI Overviews. Strategy, audits and campaigns for online stores, led by Katarina Dahlin directly, with no junior handoff.
Trusted by
- WhitePress
- Intentio
- Memorise
- brands
- 73+
- markets
- 11+
- years in SEO
- 8+
Services
Three services with one goal: more sales from Google and AI search.
SEO for e-commerce
Strategy, keyword research, category and product content, and link building for online stores in Finland, Sweden and international markets.
Technical SEO for e-commerce
Technical audits, migrations, traffic recoveries and JavaScript sites, so Google and AI search can find and read every page that sells.
AI search for e-commerce
Get your store mentioned and described correctly in ChatGPT, Perplexity and Google AI Overviews, using the Feed the Machine approach.
Who we work with
Online stores and e-commerce brands that want senior work. Not a volume agency.
Growing online stores
Mid-sized stores ready to depend less on paid ads. Category and product pages that rank, and a store that AI search recommends.
Large and listed retailers
Big catalogues and complex platforms. Technical SEO that scales, migrations without lost traffic, and reporting tied to revenue.
Brands entering new markets
Expanding across the Nordics or beyond them. Local keyword research and a launch plan for each country.
Results
0 to 50K
monthly visitors
Slow Flower Garden, a blog Katarina founded, grown in one year.
#24 to #2
in two months
Ranking for “seo koulutus” on Google in Finland, for katarinadahlin.com.
How we work
You work with Katarina from the first call to the last report. No account manager in between.
- 1
A call
We talk about your goals, your market and your numbers. You find out quickly if we are a good fit.
- 2
A plan
Katarina sets the strategy and priorities, based on competitor analysis and where the revenue is.
- 3
The work
Katarina’s AI agents handle the repetitive work. She checks everything before you see it.
For larger projects, Katarina brings in senior SEO partners and entrepreneurs in Finland, Sweden and Poland.
About Katarina
Katarina Dahlin is a Finnish entrepreneur based in Tallinn. She has worked in SEO and growth marketing for more than eight years, for e-commerce, B2C and B2B clients in Finland, Sweden and internationally. She works in Finnish, Swedish and English.
She spent seven years as Senior Growth Hacker at the growth marketing agency Genero. At WhitePress, Europe’s largest link-building marketplace, she then led R&D in off-page SEO and AI visibility. There she developed Feed the Machine, her framework for building the external brand signals that get companies cited in AI answers.
She speaks at conferences such as BrightonSEO, the Baltic-Nordic SEO Summit and WTS Fest Berlin. See all her talks.
“In an industry where a fair amount of fluff and vague promises unfortunately get sold, Katarina Dahlin is an extremely refreshing exception. Getting to work with her and use her as a sounding board for my book Mannen som slog Google has been incredibly rewarding. Katarina has a rare combination of sharp industry knowledge, a holistic perspective, and a genuine sense of what actually creates value for the client in the long run. She shares my philosophy that transparency and deep systems understanding always beat short-term shortcuts. When you work with Katarina there are no complicated detours, just straight communication, professional delivery, and a fantastic energy that drives every project forward. A colleague and partner in this industry I have enormous confidence in.”
Tell us where you want to grow
Book a call with Katarina to talk about your store and your goals. The first call is free, and you get a straight answer on whether she can help.
Book a call